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Palette or Palate? The Psychology of Food Colour
Because Apparently Colour Decides if You're Hungry Now
Jul 7 • 
Mind Over Matter
 and 
Anaya Bedi
1

June 2025

Why No One Buys The Cheapest Bottle of Wine: The Psychology of Pricing
How ₹999 Became The Most Charming Lie in Retail
Jun 30 • 
Mind Over Matter
 and 
Kabir Ratra
6
1
Déjà Vu: How You've 'Been Here Before'
The Science Behind the Mind Glitch
Jun 21 • 
Mind Over Matter
 and 
Anaya Bedi
8
3
The IKEA Effect: How Effort Creates Meaning
The More We Do, The More We Care
Jun 14 • 
Mind Over Matter
 and 
Kabir Ratra
4
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